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10 Emerging B2B Growth Trends for 2026

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A preview of The Chief Revenue Officer's B2B 2026 Underground Playbook and its contents as a PDF.

(That Analysts Aren't Talking About)

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We’ve combined insights from the world’s best and the world’s most unlikely…

Our 2026 underground playbook for revenue leaders delivers heavyweight data from the likes of Gartner, Forrester, Salesforce, HubSpot, LinkedIn, and McKinsey.

PLUS fresh inspiration from creators, athletes, musicians, entrepreneurs and popular culture!

Why?

Because history has proven that these "left field" influences actually shift how revenue is driven.

10 trends.
10 unconventional questions.
1 playbook for growth…

…without losing your sanity.

Discover what will really move the needle in B2B growth in 2026
Spark new ideas with questions to next level your 2026 strategy
Get cross-industry insights applied to B2B growth levers

Your information is never shared, rented, or sold.

A scrolling GIF of the contents of the The B2B Chief Revenue Officer's 2026 Underground Playbook PDF.

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ABOUT THE AUTHOR

Abbie White specialises in turning strategy into results.

Abbie is one of Australia’s most in-demand revenue strategists, trusted by ASX 200 and Fortune 500 brands, and a LinkedIn Top Voice.

Her mission is to enable revenue teams to align, adapt, and execute in the AI era — so she created the REV UP System, a professional development program for B2B sales, GTM, and partner ecosystems.

As CEO of Sales Redefined, she’s unlocked $500M+ in revenue for clients and is renowned for bridging the gap between strategy and execution for revenue-generating teams.