Progressive organisations have already completely rethought their sales motion to match the new B2B reality.
In today’s market of pricing volatility, supply constraints and rapid change, your buyers arrive pre-informed and AI-enabled.
They are researching, shortlisting and forming opinions about you before they ever speak to you.
At the same time, most sales teams are still using an approach that no longer matches this new reality.
79%
of B2B buyers say they will rely more on AI than salespeople to navigate complex purchases (IDC).
10:1
AI Agents will outnumber B2B sellers 10:1 by 2028 (Gartner). Each seller will have AI agents.
<30%
of seller time is actually spent selling (Salesforce) and the majority of sellers miss quota.
THAT'S WHY WE BUILT THIS PROGRAM
"If you think of AI as a tool, you've already lost."
REV UP REBELLION PODCAST GUEST, ECHOED BY ABBIE WHITE
The Human + AI REVenue Accelerator
What is it?
The Human + AI REVenue Accelerator is a focused 6-week live execution cohort for revenue leaders and their sales teams, delivered by Abbie White.
You will rethink how you work, your sales approach, and growth in your territory/role.
You will identify high-value workflows, run AI execution challenges, and start implementing changes that will deliver results in FY27.
Why a cohort?
Cohort-based learning typically sees above 85% completion vs. only 3% for solo and self-paced learning.
Teams that learn together in live cohorts execute faster, collaborate in real time, learn from peers, and build accountability.
Who is it for?
This program is built for sales leaders and their teams in B2B complex industries such as IT, Technology & Telco.
It's for sales teams who are ready to move from AI dabbling to executing a human + AI sales motion.
Prerequisites: Access to a licensed LLM and commitment to apply the work.
The real edge comes from knowing where to use AI for advantage, and where to stay deeply human.
AI in the wrong place is brand damaging.
Knowing the line is critical.
"Abbie gave our leaders the confidence to experiment within our AI guidelines and challenged them to think differently about the way work gets done.
She played an important role in helping us build the foundations for broader AI adoption."
SUE | GM FOR PEOPLE, TALENT & CAPABILITY
CATER CARE
RESULTS ACHIEVED:
-
8 AI use cases activated in 30 business days
-
One AI workflow cut down from weeks to <45 minutes
-
AI went from an IT initiative to a leadership priority
This program is for execution.
Every detail is designed for results.
WEEK #1
FY27 Sales Reality & The New Sales Motion
Discover what the highest-performing sellers are already doing differently to win in FY27.
Understand how to influence AI-driven buyers, identify where to apply Human + AI advantage, and protect your brand and relationships while gaining real competitive edge.
Interactive team activity and weekly challenge included.
WEEK #2
The 8-Step Framework to Move from AI Dabbling to Execution
Walk through our proven 8-step framework to identify the right Human vs AI workflows for your specific territory and role.
Build your practical Human + AI Revenue Operating System and redesign how you work for FY27 results.
Interactive team activity and weekly challenge included.
WEEK #3
The First 5 AI Agents &
The Critical Human Layer
Discover the first five AI agents top-performing sellers are using and the essential Human Layer that turns them into actual revenue.
Rethink your daily workflows, role, and territory approach to create genuine transformation and quota impact.
Interactive team activity and weekly challenge included.
WEEK #4
The Next 5 AI Agents & Territory Application
Discover the next five AI agents with practical examples tailored to different territory types (enterprise, mid-market, high-volume).
Learn how to integrate them into your sales motion while knowing exactly where to stay deeply human
Interactive activity and weekly challenge included.
WEEK #5
Rapid Experimentation & Continuous Adaptation
The highest-performing sellers don’t stand still.
Learn how to build realistic experimentation into your daily approach so you can continuously adapt as buyers and markets change, even when you’re flat out hitting your number.
Interactive activity and weekly challenge included.
WEEK #6
Execution, Non-Negotiables & Your FY27 Revenue Acceleration Plan
Turn what you’ve learned into tangible pipeline results and quota impact.
Define your non-negotiables, build the execution habits of top performers, and create your complete FY27 plan with experiments already live and moving deals forward.
Includes a 30-Business Day Challenge for ongoing accountability.
How does this program work?
-
Weekly live virtual masterclasses: Each session is 60 minutes with an interactive activity
-
Private team breakout rooms to apply learnings immediately.
-
Weekly challenges to drive execution.
-
Weekly personalised Q&A for individual support
-
12-month access to revisit your learnings as you execute
BONUS: Surprise guest speakers to be revealed!
What outcomes will you achieve?
By the end of the 6 weeks, you and your team will:
-
Have built a practical Human + AI REVenue Operating System
-
Launched real experiments already generating pipeline impact
-
Developed the execution habits and to win in FY27
Real results start in the room, with your team.
"Abbie delivered the best sales enablement we've had. It translated into real behavioural change."
BEN | COMMERCIAL DIRECTOR
PORTWEST
RESULTS ACHIEVED:
-
$9M AUD in new pipeline
-
Closed new business
-
Increased AI adoption
...all in less than 30 business days with a team challenge.
Who is Abbie White?
Abbie is transforming her business by executing a human + AI strategy.
She is rethinking, unlearning, and redesigning her sales engine and entire operating model from the ground up, fully adapting to the new buyer journey and reality while moving from the old way of running a business and sales to a new, leveraged Human + AI approach.
As a growth strategist and keynote speaker, Abbie is trusted by ASX 200 and Fortune 500 companies.
With first-hand B2B sales and sales leadership experience, including as National Sales Manager at IBM where she led a $100M business unit, Abbie has lived and breathed the realities of sales execution, team performance, and revenue growth at the highest levels.
8 AI workflows
Executed in under 30 business days for a client, including one workflow reduced from weeks to under 45 minutes.
$9M in pipeline
Generated in less than 30 business days for a client AND increased AI adoption.
Over $500M in sales
and over 2000% ROI delivered for clients.
As host of the REV UP Rebellion podcast, Abbie has interviewed revenue leaders from the likes of Canva, Atlassian, and HubSpot, plus Steven Bartlett’s Head of Failure & Experimentation.
These conversations revealed how these organisations pulled sales and GTM teams off the road for mandatory AI enablement, built AI agents, and completely redesigned their sales and GTM motion, not just for minor productivity gains, but for a fundamental new way of operating and selling in the AI era.
Investment in Your Team
left to secure an Early Bird spot!
ANCHOR SEAT
$2,997+GST
EARLY BIRD PRICE UNTIL 10 JULY 2026
PER ADDITIONAL TEAM MEMBER SEAT
$1,499+GST
EARLY BIRD PRICE UNTIL 10 JULY 2026
Program Inclusions:
-
6 live masterclasses with Abbie
-
6 interactive team activities
-
6 weekly challenges
-
Weekly personalised Q&A with Abbie
-
12-month replay access
-
Member portal + peer connection
-
BONUS: Surprise guest speakers
All prices are in Australian dollar (AUD), per person for the entire 6-week program.
Need a bespoke quote for large enterprise teams or a payment plan? Email ask@salesredefined.com.au OR book a call below.
QUESTIONS WE GET ASKED
Frequently Asked Questions
Is this only for teams, or can individuals join?
Both are welcome. While we strongly encourage teams to join together for maximum accountability and results, individuals and small groups are absolutely fine. You can enrol as a single person or with just a couple of team members.
Should sales leaders attend with their team?
Yes. Organisations that see the greatest results have leaders role-modelling the shift. We strongly encourage teams to join together for accountability and faster execution.
Is the program open to teams outside Australia?
Yes. The program is open to participants in Australia, New Zealand, and internationally. All sessions are virtual and recorded.
What are the session times?
All live masterclasses run from 12pm to 1pm AEST each week. Replays will be available in the member portal for 12 months if you cannot attend live.
How much time is required each week?
- One 60-minute live masterclass (recommended)
- Approximately 60 minutes per week to complete the challenge and team activities
Everything is designed to be realistic alongside a busy sales role.
What if someone misses a session?
All sessions are recorded and available in the member portal for 12 months. You will also receive personalised video responses to weekly submitted questions.
Do we need to be technically advanced?
No. The prerequisite is active access to an LLM. This is about strategy, redesign, identifying workflows, and execution, not coding or deep prompt engineering.
Do we need organisational approval to use AI?
It is recommended that participants operate within their own organisation’s AI guidelines and policies. We will remind everyone throughout the program to respect their company’s rules around AI usage and brand protection.
What if participants are using different LLMs (e.g. Claude, Copilot, Gemini, ChatGPT)?
This is completely fine and very common. The program is tool-agnostic. We focus on strategy, identifying the right Human vs AI workflows, and execution principles that work across any LLM. You only need active access to one licensed LLM.
Are prices inclusive of GST?
All prices are in Australian Dollars (AUD) and exclusive of GST. GST will be added at checkout for Australian customers.
Do you offer payment plans?
Yes. We offer a two-payment plan (50% at enrolment and 50% before Week 3). A 10% premium applies to payment plans. Contact us via ask@salesredefined.com.au to enquire.
Do you offer team or group pricing?
Yes. For teams of 10 or more, we are happy to provide custom group pricing. Please email ask@salesredefined.com.au and we will prepare a tailored proposal.
What is your cancellation / transfer policy?
This is a live cohort program with limited places. We do not offer refunds for change of mind or changes in circumstances.
If a participant is unable to continue, you may nominate a replacement from the same organisation at any time. The replacement will receive full access to the member portal and remaining sessions.
When does the next cohort start?
13 August 2026, running weekly for six weeks. Early Bird closes 10 July 2026.
"Purposefully crafted and expertly delivered.
Working with Abbie offered Fortinet a unique opportunity to connect with our partners monthly and equip them with real-world strategies for continued growth."
JUSTINE MARTINS,
ANZ GO-TO-MARKET LEAD
Any more questions?
If you're ready to transform your revenue growth in FY27 and want to learn more about the REVenue Accelerator, book a call with us here!
We are proud to be a Pledge 1% company.
1% of your membership goes to social impact.
© Copyright Sales Redefined 2026.
Privacy Policy | Terms & Conditions | Email us at ask@salesredefined.com
